One of the reasons I watch the Superbowl is the commercials. It's not the only reason, but it's fun for a marketing professional to witness the commercials that are paying the big bucks. I think it's great that the Superbowl can demand such high prices for the ads, but I always wonder if it really is worth it.
Friday, January 30, 2009
Superbowl Sales or Bust
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