Tuesday, September 8, 2009

Summer Sales?

Year after year I wonder if the effort is worth it. Between vacations, half day Fridays, and Summer day dreaming... Are enough people in their offices to bother with sales? And if they are, are they thinking about business?
Maybe schools shouldn't be the only ones with Summer's off.

To be honest, I'm not quite sure. Whenever I approach sales in the summer, I think of it as planting seeds. I don't expect to hear much back until after Labor Day. I hope that all the mailings, calls, email blasts, social networking was memorable enough. I want to be the first person they think of when it's time to spend that end of year marketing budget. When people send there kids off to school and they can concentrate on work again, I start to get the calls in.

It's been said time and time again... When things are slow and your not making money, it's the most important time to market your company. Your bound to get a few sales from the efforts at the time of marketing. In addition, you need to market so there are clients finding you in the months ahead. Market for the future. When you start marketing, expect the bigger results several months after you start.

Lastly... A classic rule of marketing is getting your company name in front of people as much as you can. Some say you need to get your name in front of your potential audience seven times before they remember you. The trick is, mix up the techniques. Not all techniques of marketing cost a lot of money or time.

So plant your seeds in the Summer and hope for a good Fall harvest.

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