Tuesday, April 6, 2010

Back to school with your best threads on

For the fourth year in a row we've been fortunate enough to design French Toast's catalog! However, this year was very exciting as we were asked to redesign the entire look!

French Toast is America's best selling brand of school uniforms. They are also wonderful to work with.

This year we primarily focused on the beautiful lifestyle shots of the kids which help to give context to the clothes. We also added several design elements and typography to give a sense of sophistication and quality. The catalog is 44 pages and is a self mailer.

Below are two versions of the cover for the catalog. Below is an example of two spreads from the catalog.

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