Year after year I wonder if the effort is worth it. Between vacations, half day Fridays, and Summer day dreaming... Are enough people in their offices to bother with sales? And if they are, are they thinking about business?
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Tuesday, September 8, 2009
Wednesday, March 11, 2009
Learn from My Mistakes - Don't do it yourself.
I got an email from one of our freelancers/friend. I found the email to be very true, so I'm sharing with you. I think this is very good advice.
Tuesday, October 21, 2008
Bigger Isn't Always Better
In the graphic design industry, companies always seem to think the same. I've worked in a ton of design studios and all of them targeted the same fortune 500 companies within the drivable region of them.
Chamber of Sales
Going back three years ago or so, I joined the local Chamber of Commerce in Roxbury, New Jersey. I didn't expect much, but it has honestly been a very good thing for me.
Monday, September 15, 2008
Cold Calling? Ugh...
I have had great success so far with cold calling. I don't like it any more than the rest of you, but it seems to work for me.
Thursday, February 28, 2008
Do Awards Matter when reviewing a service provider?
Every Year my company enters award competitions. We do very well, winning many awards, most of which are very industry specific.
The awards help motivate the design team and they help honor their efforts. The awards establish the company as an award winning company. The awards also help honor the clients efforts and makes them happy.
These awards are typically very expensive and this money could be spent on marketing or other sales efforts.
As a prospective buyer, does it make any difference from the purchasing perspective if a design company has awards or not and which awards those are? Does it sway your decision? Does it help establish a trust or sense of quality?
Let me know, thanks!
The awards help motivate the design team and they help honor their efforts. The awards establish the company as an award winning company. The awards also help honor the clients efforts and makes them happy.
These awards are typically very expensive and this money could be spent on marketing or other sales efforts.
As a prospective buyer, does it make any difference from the purchasing perspective if a design company has awards or not and which awards those are? Does it sway your decision? Does it help establish a trust or sense of quality?
Let me know, thanks!
Wednesday, December 19, 2007
Location, Location, Location?
How important is location when choosing a service company?
Paul Kiesche Design located in Northern New Jersey and most of our business is generated in NJ. It doesn't seem to matter if it's Northern or Southern Jersey, as long as we are in NJ. Location seems to be a major factor in our client’s decision for choosing a design company to work with. Although, there is the other portion of our clients who are all over the US and even overseas. Location does not play a part in their decision for using a design company. They care more about quality and reputation.
Location helps, but it isn't everything. It allows for easier, more cost effective face to face meetings and accessibility. But, with today's communication options, there is no reason location should play such a strong role. But, because location does seem to play an important role, our marketing has become location centralized and we’re even considering creating multiple locations.
I'd like to hear other people's feedback. What are your thoughts? How important is location when choosing a service company?
- Paul Kiesche
Paul Kiesche Design located in Northern New Jersey and most of our business is generated in NJ. It doesn't seem to matter if it's Northern or Southern Jersey, as long as we are in NJ. Location seems to be a major factor in our client’s decision for choosing a design company to work with. Although, there is the other portion of our clients who are all over the US and even overseas. Location does not play a part in their decision for using a design company. They care more about quality and reputation.
Location helps, but it isn't everything. It allows for easier, more cost effective face to face meetings and accessibility. But, with today's communication options, there is no reason location should play such a strong role. But, because location does seem to play an important role, our marketing has become location centralized and we’re even considering creating multiple locations.
I'd like to hear other people's feedback. What are your thoughts? How important is location when choosing a service company?
- Paul Kiesche
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