Friday, February 5, 2010

Ensure your project is printed right - use a designer

Attempting to cut costs, more and more clients are deciding to handle the printing themselves rather than going through their design company. This is very unfortunate as it's causing printing issues such as communication confusion, loss of quality, and added costs of redoing print runs. To help you understand why print management is important, we put together a list of five reasons you should let your designers manage the printing.

The Big 5 - Reasons Designers Should Manage Printing
1. Same Price for Better Results.
Because designers get discounts and reseller prices we are able to provide the same services at the same price. In fact many designers will also discount the printing to keep costs down for the client. If the price is higher, it's a good chance it's because of the quality of printing, and not because of inflated costs. Much of the printing cost is for the time the printer spends printing the job.Having the trained eye of a designer proofing the job helps cut down the amount of time the printer spends on the project.

2. Keeping the Quality High.
When the printing is managed by the designer, we become responsible for the quality of the printing. We go on the print runs to supervise and make sure it's printing correctly. When you print yourself, you are entirely responsible. The designer is the only one with an eye and inside knowledge to know if it's printing the way it was intended to, preserving the original vision of the piece. Also, the printer you chose may not have equipment to create effects and paper stock the designer had in mind. We prepare our files for specific printing techniques. It just doesn't make sense to spend good money creating a piece that has a high quality design, only to get cheap on the printing and loose that quality.

3. Extensive Professional Connections.
Over the years we've built relationships with dozens of printers. Each printer has it's own specialties and strengths which we've already vetted to know who's right for each individual project. We're also used to communicating with printers; we speak the lingo of print. I'm sure you know how important communication is in order to have a successful project.

4. Experience in Spades.
We have many years of experience working with print-ready files. We know what can go wrong and how to prepare so it goes right. Why should you make the same mistakes we learned from years ago, and have learned how to prevent. Let us iron out the issues so you can get you piece faster and hassle-free.

5. Do it right the first time.
Can You Afford to Do it Wrong? You are spending thousands of dollars printing your project. They will print your file exactly as you give it to them. If you don't watch the job or give specific instructions, they won't know if it's going wrong. If this happens and it comes out wrong because you haven't communicated exact instructions, guess who pays for the reprint. Do you have the budget to reprint the job until you get it right? Can your brand risk using sub-par marketing materials because the printing was done incorrectly?

If you use a printer due to loyalty or connections, working with us doesn't mean using a whole new printer who we decide on. We can work with whoever you choose. We're committed to making sure that the project we designed for you is the project that's delivered, not a watered down or low quality version.


  1. i hope many more designers will take control of their print projects and not release this valuable commodity.

  2. Will I think you can see this post was inspired by our conversation. It was good to meet you and talk shop.

  3. Great read! Couldn't have said it better myself.